Methodology: This check follows wSEO methodology 1.1. How the assessment works
AI Referral Analytics Setup
Separate AI-system visitors and connect them to real leads, orders, and valuable actions.
- Channel rules and known AI referrers
- Primary events and conversions
- Report and controlled test
What to prepare
- the canonical URL and exact test journey;
- dated baseline evidence;
- a list of implemented changes;
- the same device, browser, region, and account where these affect the result.
Step-by-step verification
- Events are not duplicated
- Source persists across the site journey
- A test journey appears in reporting
Repeat the check at least twice in a fresh window. For non-deterministic AI answers or experiments, use multiple repetitions and do not draw a conclusion from one response.
Acceptance criterion
A documented report covering AI referrals, landing pages, events, and conversions.
Save the URL, date, screenshot, HTTP response, or analytics event—the evidence type that directly proves the promised outcome.
Some AI visits arrive without a recognizable referrer and cannot be classified with complete certainty.
If verification fails
Do not hide the symptom with additional changes. Return to the baseline, check caching and configuration propagation, then compare the actual result with the agreed scope.
