Methodology: This check follows wSEO methodology 1.1. How the assessment works
Expert or Author Page Creation
Show who is responsible for site content and why their experience is credible.
- Biography and professional role
- Experience, specialization, and evidence
- Connections to published content
What to prepare
- the canonical URL and exact test journey;
- dated baseline evidence;
- a list of implemented changes;
- the same device, browser, region, and account where these affect the result.
Step-by-step verification
- No unsupported credentials
- Authorship appears on related pages
- Visible details match Person markup
Repeat the check at least twice in a fresh window. For non-deterministic AI answers or experiments, use multiple repetitions and do not draw a conclusion from one response.
Acceptance criterion
An expert page with role, expertise, experience, publications, and verifiable evidence.
Save the URL, date, screenshot, HTTP response, or analytics event—the evidence type that directly proves the promised outcome.
Excludes paid mentions, invented credentials, or manufactured expertise.
If verification fails
Do not hide the symptom with additional changes. Return to the baseline, check caching and configuration propagation, then compare the actual result with the agreed scope.
