Methodology: This check follows wSEO methodology 1.1. How the assessment works
Conversion Analytics Setup
Connect clicks, forms, and checkout stages to real outcomes so improvements can be evaluated with data.
- Primary and supporting conversions
- Forms, errors, CTAs, and funnel stages
- DebugView or equivalent verification
What to prepare
- the canonical URL and exact test journey;
- dated baseline evidence;
- a list of implemented changes;
- the same device, browser, region, and account where these affect the result.
Step-by-step verification
- One action is not counted repeatedly
- Events contain only permitted data
- The test journey appears in reporting
Repeat the check at least twice in a fresh window. For non-deterministic AI answers or experiments, use multiple repetitions and do not draw a conclusion from one response.
Acceptance criterion
Documented primary and secondary events, funnel reporting, and duplicate-free controlled tests.
Save the URL, date, screenshot, HTTP response, or analytics event—the evidence type that directly proves the promised outcome.
Cannot reconstruct historical data that was never collected.
If verification fails
Do not hide the symptom with additional changes. Return to the baseline, check caching and configuration propagation, then compare the actual result with the agreed scope.
