Methodology: This check follows wSEO methodology 1.1. How the assessment works
Hero Section Conversion Improvement
Make the offer, primary benefit, proof, and action understandable before scrolling.
- H1, supporting line, and primary benefit
- Primary CTA and supporting proof
- Desktop and mobile composition
What to prepare
- the canonical URL and exact test journey;
- dated baseline evidence;
- a list of implemented changes;
- the same device, browser, region, and account where these affect the result.
Step-by-step verification
- The offer and next step are clear within five seconds
- The CTA is visible and unobstructed
- No horizontal overflow or layout shift
Repeat the check at least twice in a fresh window. For non-deterministic AI answers or experiments, use multiple repetitions and do not draw a conclusion from one response.
Acceptance criterion
A responsive hero with clear hierarchy, one primary CTA, and verified mobile behavior.
Save the URL, date, screenshot, HTTP response, or analytics event—the evidence type that directly proves the promised outcome.
Excludes a complete site redesign, brand creation, or complex video production.
If verification fails
Do not hide the symptom with additional changes. Return to the baseline, check caching and configuration propagation, then compare the actual result with the agreed scope.
