Methodology: This check follows wSEO methodology 1.1. How the assessment works
Trust and Proof Addition
Support strong claims with real reviews, cases, numbers, documents, or expert information.
- Selection of available evidence
- Review editing without changing meaning
- Composition and placement near the decision
What to prepare
- the canonical URL and exact test journey;
- dated baseline evidence;
- a list of implemented changes;
- the same device, browser, region, and account where these affect the result.
Step-by-step verification
- Every review has permitted attribution
- Numbers and logos are approved for publication
- Evidence supports the specific claim
Repeat the check at least twice in a fresh window. For non-deterministic AI answers or experiments, use multiple repetitions and do not draw a conclusion from one response.
Acceptance criterion
A verifiable trust block placed next to the relevant promise or CTA.
Save the URL, date, screenshot, HTTP response, or analytics event—the evidence type that directly proves the promised outcome.
No fabricated reviews, counters, certificates, or client logos.
If verification fails
Do not hide the symptom with additional changes. Return to the baseline, check caching and configuration propagation, then compare the actual result with the agreed scope.
