Accurate video data on the watch page
Add VideoObject Markup
Connect the visible video to a unique name, thumbnail, date, duration, and accessible content/embed URL in valid JSON-LD.
- markup matches a video users can watch on the page;
- thumbnail and media/player are accessible to crawlers;
- required and recommended fields pass published-URL testing.
Business outcomes
Clear entity
Search receives accurate data for the page's primary video.
Accessible media
Thumbnail and video/player URLs are checked separately from JSON-LD syntax.
Scalable template
The CMS generates unique values and safe fallbacks without duplicates.
What we do
- Identify watch pages, the primary video element/player, and metadata sources.
- Match visible name/description/date/duration/thumbnail to actual media.
- Add VideoObject with required
name,thumbnailUrl,uploadDate, and applicable recommended fields. - Provide a crawlable
contentUrlfor actual bytes or an exact playerembedUrl. - Remove plugin/template duplicates, false view counts, and markup for hidden/unavailable videos.
- Run Rich Results Test, rendered-page checks, URL Inspection, media access, and sampled template retesting.
Boundaries
| Work | Status | Comment |
|---|---|---|
| VideoObject for an agreed watch template | Included | Markup, access, and sampled retest. |
| Clip/SeekToAction key moments | Separate | Requires deep links and accurate timestamps. |
| BroadcastEvent/LIVE + Indexing API | Separate | A separate livestream lifecycle. |
| Video hosting/transcoding/CDN | Separate | Outside schema implementation. |
| Video display in Search | Not guaranteed | Decided by the search engine. |
Start with the markup audit or follow the guide.
What we need
Provide watch-page URLs, thumbnail source/rights, upload dates/durations, player/content URLs, CMS/template/staging access, and rollback. Do not send passwords in the form.
Enter the domain below so we can confirm video eligibility and media access.
