Safe do-it-yourself implementation
AI Visibility Audit
See where the brand is mentioned or cited in AI answers, which competitors are more visible, and what on the site blocks progress.
- A controlled set of commercial and informational queries
- ChatGPT, Google AI, and Perplexity or another agreed platform set
- Technical access, entities, content, evidence, and measurement
The safest simple route
- Record the exact URL, problem, and expected outcome.
- Back up every file, setting, or passage you intend to change.
- Change only one confirmed source of the problem.
- Clear affected caches and repeat the original journey.
- Roll back immediately if the result worsens or new errors appear.
What to change
- A controlled set of commercial and informational queries
- ChatGPT, Google AI, and Perplexity or another agreed platform set
- Technical access, entities, content, evidence, and measurement
Do not paste universal configuration without checking your CMS, server, and business constraints. The same symptom can have different causes on different websites.
Post-change control
- Brand mentions, links, cited pages, and competitors
- robots.txt, CDN/WAF, HTTP responses, indexability, snippets, and JavaScript
- Company, service, author, and structured-data clarity
- Direct answers, facts, sources, dates, cases, and commercial completeness
- AI referrals, conversions, and repeatable measurement
The audit does not include implementation or guarantee inclusion in a particular AI answer. Results are time-sensitive and recorded for the audit date.
When to stop and involve a specialist
Stop when a change affects payment, personal data, DNS, a high-volume shared template, server protection, or an external service without a test environment. Restore the working version first, then provide the specialist with baseline evidence and the change log.
