One organization, one coherent identity
Add Organization and Logo Markup
Connect the official organization name, website, and logo in accurate JSON-LD aligned with visible details and accessible to search crawlers.
- the most specific organization type is selected;
- the logo is crawlable, indexable, and clear on white;
- duplicate entities are joined through a stable
@id.
Business outcomes
Coherent details
Name, URL, logo, and official profiles describe one real organization.
Technically suitable logo
The file meets access, dimension, format, and contrast requirements.
Testable implementation
JSON-LD passes syntax testing and URL Inspection on the published page.
What we do
- Inspect visible legal/brand details, canonical domain, and existing schema nodes.
- Select the most specific type:
Organization,OnlineStore, aLocalBusinesssubtype, or another applicable type. - Build one JSON-LD node with stable
@id, name, url, logo, and only verified additions. - Verify logo ≥112×112, crawl/index access, MIME, white-background appearance, and a stable absolute URL.
- Merge CMS/plugin/template duplicates without losing useful WebSite/LocalBusiness relationships.
- Run Rich Results Test, Schema.org validation, and URL Inspection; preserve evidence.
Boundaries
| Work | Status | Comment |
|---|---|---|
| Organization + logo for the official site | Included | One coherent graph node. |
| Verified name/url/sameAs | Included | No invented profiles or details. |
| Logo design or redraw | Separate | We can produce a technical brief. |
| LocalBusiness/Product/Merchant policies | Separate | Different requirements and fields. |
| Knowledge Panel or logo display | Not guaranteed | Markup does not directly control Search. |
You can audit the current entity or follow the implementation guide.
What we need
Provide official name/legal name, canonical domain, source logo, verified profiles, and access to the homepage/about template or schema plugin. Do not send passwords in the form.
Enter the domain below so we can confirm the type and conflicting nodes first.
