Less searching
Visitors do not need to scroll and guess where the relevant control is.
A clear next step without scrolling
We place the primary action in the mobile first screen
Visitors immediately see how to call, order, book or submit an enquiry. A suitable alternative remains nearby for people who are not ready for the primary action.
- identify the page's primary and alternative actions;
- create a clear visual priority;
- test common mobile viewport sizes.
Why this affects enquiries
Every visitor sees the first screen, but not everyone reaches the next section. If a phone displays only a logo, oversized image and general copy, a prospective customer may leave before finding a way to order.
Faster decision
The prompt describes an action: call, book, request a quote or place an order.
Two intentions
The primary CTA leads to the target conversion while the alternative supports another reasonable path.
What we do
- Confirm the page goal and choose one primary action.
- Select a sensible alternative: call, form, message, quote or booking.
- Inspect the first screen at several mobile widths and heights.
- Shorten or rearrange blocks that push the actions down.
- Configure sizing, spacing, contrast and a comfortable tap area.
- Compare before and after and check that content does not overlap.
The client receives before-and-after captures at the agreed mobile sizes and a record of the two identified conversion actions. Testing whether those actions actually complete is a separate service.
Included and separate work
| Work | Status | Explanation |
|---|---|---|
| One agreed page | Included | Identify actions and improve its mobile first screen |
| Primary and one alternative CTA | Included | Place them with clear priority |
| Rewriting the entire offer | Separate | This is positioning and copy work |
| Repairing a form, checkout or phone system | Separate | These paths are tested after the actions are identified |
| Full adaptation of the rest of the website | Separate | The price covers only the submitted page's first screen |
You can check the first screen yourself before ordering. Staff and developers can use the implementation guide.
What we need
Enter the exact page and the main action a visitor should take. Implementation normally needs CMS, builder or source-style access; we agree a secure access method separately. After submission, we inspect the page and confirm the scope before work begins.
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