Statistics
15
years
experience
My manual audit is cheaper
and in more detail than in SEO studios
600+
positive
reviews

Website errors mean lost potential customers

9 out of 10 websites have technical errors
according to my personal statistics for 12 years of work

What will happen

If there are technical errors on the site

  • The site does not reach the TOP search results, because search engines incorrectly read information from it and this affects the ranking.
  • Cost per click in advertising is rising, and the conversion rate on the site drops.
  • Users leave or they don’t see some of the information because the site takes a long time to load.

Search engines incorrectly read the code on a site with errors and do not promote such a site to the TOP of search results.

Until technical errors are corrected, the attendance graph fluctuates, but does not grow

If the site is working correctly

  • The site gets to the TOP faster search results, since search engines correctly read information from it.
  • Any promotion method becomes cheaper and the cost per click drops.
  • The number of sales is growing without increasing site visitors and advertising budget, since fast sites have higher conversion rates.

Search engines read the code correctly if there are no errors on the site. As a result, the site quickly reaches the TOP of search results.

After correcting technical errors, the attendance graph grows upward
The result of website optimization after an SEO audit
This is a real client's traffic graph before and after website errors were fixed.
SEO audit is the first thing that is important to do before promotion
1 Order an SEO audit
2 Eliminate site errors
3 Promote and get clients
You will receive the most detailed technical SEO audit available.
Online services and even well-known SEO studios do not perform such a check.
100+ parameters includes examination
checking for duplicates, main mirror, internal links, errors in code, robots.txt, sitemap and much more.
Technical audit

Essential for checking how search engines see your site. Can they analyze it and show it in search results?

  • Change passwords
  • Adapt for mobile devices
  • Basic forwarding (turnkey)
    • SSL - install (via technical support)
    • HTTPS (SSL) - setting up the site for work
    • HSTS header
    • Redirection - HTTPS (SSL)
    • Forwarding - WWW
    • Forwarding - main page
    • Redirection - index.php
    • Redirection - double (http and www)
    • Forwarding - trailing slashes (/)
    • Redirection - double slashes (/)
  • Mixed Content
    • Mixed Content - cross-cutting elements
    • Mixed Content - individual pages
  • Last-Modified
    • Last-Modified for statics (via technical support)
    • Last-Modified for pages
  • Specify site encoding
  • Errors - HTML code (validation)
    • Errors - HTML code (critical error)
    • Home page
    • Section/Category
    • Object / Product
    • Additional object (template)
  • Errors - CSS styles
  • Canonical (comprehensive for CMS)
    • Canonical (by template pages)
    • Canonical (for LP or static HTML site)
  • Language versions (comprehensive for CMS)
    • Language versions (by template pages)
    • Language versions (for LP or static HTML site)
  • Robots.txt (turnkey)
    • Robots.txt (fixes errors and accidentally closed)
    • Robots.txt (search and close unnecessary pages)
  • Sitemap XML
    • Sitemap XML (static)
    • Sitemap XML (settings for CMS)
    • Sitemap XML (create dynamic)
  • CNC
  • 404 page (turnkey)
    • 404 page (creating an html version)
    • 404 page (picture selection)
    • 404 page (setting response code)
  • Links (turnkey)
    • Links are broken
    • Pictures are broken
    • Links - redirecting
    • Links - circular
      • Cyclic Logo in the header
      • Cyclic Links in the header
      • Cyclic Main Menu
      • Cyclic Side Menu
      • Cyclic Drop-Down Menu Items
      • Cyclic Drop-down menu items
      • Cyclic Active Page in Breadcrumbs
      • Circular Links in Sidebar
      • Circular Links in the Footer
      • Cyclic Logo in the basement
      • Cyclic Active Page in Pagination
    • Links - outgoing
    • Links - "dangling"
  • Pagination
    • Open pagination pages in robots.txt file
    • Remove pagination page meta Robots Noindex
    • The pagination page must have its OWN Rel Canonical
    • Pagination links must be WITHOUT Rel Nofollow
    • The link to the 1st page must be WITHOUT `?page=1`
    • Redirect from `?page=1` to WITHOUT `?page=1`
    • There should be no links to non-existent pages.
    • SEO text should only be on the 1st page.
    • Meta title tag must contain ` → page no`
    • The Description meta tag must contain page number.
  • Favicon
    • Favicon (creating an icon)
    • Favicon (refinement of the icon)
    • Favicon (code creation and implementation)
  • Open Graph
    • OG for website
    • OG for video
    • OG for the article
  • Heading H1
    • The h1 heading is missing (namely the tag)
    • Multiple h1 headings
    • H1 header is duplicated
  • Meta title tag
    • Title meta tag is missing
    • Several meta title tags
    • Title meta tag is duplicated
    • Meta Title tag starts as an h1 heading
  • Meta Description Tag
    • Description meta tag is missing
    • Multiple Meta Description Tag
    • Description meta tag is duplicated
  • Meta tags (by formula)
  • Meta Tag Keywords (remove)
  • ALT attribute for images
  • Fill out the Contact page
    • Company/store name
    • Address (all points/offices)
    • Telephones (required cell phones, landline)
    • Messengers (WhatsApp, Telegram, etc.)
    • Interactive map with office location
    • Photo of the building, entrance, office
    • Directions by transport/car
    • Online chat or question submission form.
    • Social networks (the more the better)
    • Contacts of different departments (photo, name, telephone)
    • Widgets for the most promoted social networks. networks
    • Legal company/owner details (TIN, OGRN...)
  • Remove viruses and malicious code
  • Set up site search
  • Breadcrumbs
  • Other - technical optimization / improvement
analysis of errors affecting the display time of the site.
Site speed audit

Speed ​​affects conversion, positions in search results and the time a user spends on the site. During the audit, I find everything that slows down the website.

  • Change passwords
  • Last-Modified
    • Last-Modified for statics (via technical support)
    • Last-Modified for pages
  • Errors - HTML code (validation)
    • Errors - HTML code (critical error)
    • Home page
    • Section/Category
    • Object / Product
    • Additional object (template)
  • Errors - CSS styles
  • Remove viruses and malicious code
  • Gzip/Deflate/Brotli compression (via technical support)
  • Pictures - compression (optimization)
  • Pictures - sizes
  • Pictures - formats
  • Pictures - specify width and height
  • Lazy Load for images
  • Remove Lazy Load for 1st screen images
  • Lazy Load for video
  • Lazy Load for interactive maps
  • HTTP/2.0 protocol (via technical support)
  • Extra widgets and plugins
  • Remove unused JS code
  • Remove unused CSS code
  • Eliminate display-blocking resources
    • Defer loading - third party code
    • Defer loading - JS
    • Defer loading - CSS
    • Fonts
  • Browser cache (via technical support)
  • Site caching
  • CLS - layout offset
  • Mobile Detect - rubbish in the mobile version
  • Reducing the size of the DOM structure
  • Meta tag - for speed
    • Pre-connection to domains
    • Preloading Key Queries
    • Preload IMG for the largest content
  • Remove document.write()
  • Errors - JS scripts
  • Passive Event Listeners
  • Breakdown of long-running tasks in a thread
  • Duplicate modules from JavaScript packages
  • Legacy JS code
  • Preventing excessive network load
  • Reduce JS execution time
  • Shorten (compress) - JS
  • Shorten (compress) - CSS
  • Shorten (compress) - HTML
  • Try a different hosting
  • Reduce time to first byte
  • Video formats for animated content
  • Minimizing work on the main thread
  • Avoid uncombined animations
  • Meta viewport with width or initial-scale property
  • First Contentful Paint (3G)
  • Merge - JS
  • Merge - CSS
  • Merge - IMG (sprite)
  • Remove everything unnecessary (blocks, elements, scripts)
  • Other - speed
checking whether search engines understand the information on your website correctly.
Semantic layout audit

Helps identify errors that affect whether your site will show up in search engines for targeted user queries.

  • Change passwords
  • Errors - HTML code (validation)
    • Errors - HTML code (critical error)
    • Home page
    • Section/Category
    • Object / Product
    • Additional object (template)
  • Errors - CSS styles
  • ALT attribute for images
  • Remove viruses and malicious code
  • Mobile Detect - rubbish in the mobile version
  • Site header - Main Header (in the body element)
    • header role="banner" for the entire block
    • Logo, company/website name, slogan
      • Make a logo in SVG format
      • SRC is a very large Jpg/Png, and SRCSET is in Svg format
      • Schema.org — Organization (url, logo, name, slogan)
    • Basic end-to-end navigation
      • Nav with hidden title "Main Menu"
      • aria-label="Main Menu"
      • ul list with navigation links
      • role="menubar" and role="menuitem"
      • Schema.org — SiteNavigationElement
    • End-to-end search form
      • Set up site search
      • role="search"
      • placeholder - in the theme of the site “Find ...”
      • Label “Site Search” (can be hidden)
      • Text on the “Run search” button (can be hidden)
      • Schema.org — SearchAction
  • Site footer - Footer main (in the body element)
    • footer role="contentinfo" for the entire block
    • © copyright
      • small - for copyright and other legal notes
      • Schema.org — WPFooter (copyrightYear, copyrightHolder)
    • Bottom through navigation
      • Nav for each navigation block
      • Headings H2-H6 - for all blocks
      • ul list with navigation links
    • Contact information
      • address - for contacts
      • Schema.org — PostalAddress (name, telephone, email...)
    • Links to social networks (follow)
    • Links to legal pages (small, nofollow)
  • Breadcrumbs
    • Nav with hidden title "Breadcrumbs"
    • aria-label="breadcrumbs"
    • ol - list with navigation links
    • Schema.org — BreadcrumbList
  • Pagination
    • Nav with hidden "Pagination" header
    • aria-label="pagination"
    • ol - list with navigation links
    • aria-current="page" - for the current page
    • aria-disabled="true" - for inactive Next and Prev
  • Change all icons from i to span
  • NE - main page
  • SV - category template
  • SV - card template (product/article/service)
  • SV - other template pages
  • Main - main content template
    • Raise the main content higher in the code
    • Not located in Secrion, Article (Div and Main only)
    • H1 header in the code above any blocks
    • Schema.org + mainEntityOfPage
      • Category/Section
      • Product/Service
      • Article/Blog
      • Contact page
      • Step by step instructions
      • Event/Event
      • Other (book, movie, TV series, recipe, etc...)
    • Publication date and modification date
      • time datetime="YYYY-MM-DD"
      • Header/Footer (depends on the importance of the date for the content)
    • Content Author
      • Header/Footer (depends on the importance of the author for the content)
      • Schema.org — Person
    • Entity rating
      • Schema.org — AggregateRating
    • Reviews
      • section + h2 (for the entire review block)
      • article + h3 (for each individual review)
      • Schema.org - Review (for each individual review)
      • Feedback form inside the section
    • Comments
      • section + h2 (for the entire comment block)
      • article + h3 (for each individual comment)
      • Schema.org - Comment (for each comment)
      • Form for writing a comment inside a section
    • Similar/Recommended
      • section/article + h2 (for the entire block)
      • article + h3 (for each individual)
    • Answers to questions - FAQ
      • section + h2 (for the entire block)
      • article/section + h3 (for each question with an answer)
      • Schema.org — FAQPage
  • SV block - content/template/end-to-end
    • Sectional elements (other)
      • Section —
      • Article —
      • Nav - any navigation blocks
      • Aside - advertising and information not related to the page
      • Headings H2-H6 - for all blocks
        • Add hidden header
        • Make a title from text
        • Change header number
        • Merge the headers of one section into an hgroup
      • Header - important additional information about the content
      • Footer - not important additional information about the content
      • Address - contacts related to the section
    • Grouping elements
      • p —
      • hr —
      • pre —
      • ul is a list where the order is not important
      • ol - a list where the order of the items is important
      • menu - list of actions (like, compare, add to cart...)
      • dl - list of values ​​(color: white; size: XXL)
    • Phrase elements
      • strong is an important meaningful phrase in large text
      • b - keywords of the page or site
      • i - terms, foreign words, allegories
      • br - NOT for separating topic groups in a paragraph
      • ... and a bunch of other tags
    • Embedded Content
      • Picture
      • Video
      • Table
      • Form (applying, commenting, sending an application, etc.)
      • Dialog (modal window)
    • Schema.org additional content
      • Picture – ImageObject
      • Video - VideoObject
      • Person
    • (!) Do not use unless you are 100% sure
      • blockquote —
      • body —
      • details —
      • dialog —
      • fieldset —
      • figure —
      • td —
  • Preparatory work

Leave a request and get a cost estimate for your website

The cost of the audit depends
on the number of pages on the site.

Leave a request and I will send you
cost calculation within 30 minutes.

Convenient audit report

I design in Trello
Typically, SEO specialists send an audit report in the form of voluminous text, which is inconvenient to use. I came up with a unique report format - intuitively clear Trello program, where it will be easy and convenient for you to work.
  • A list of actions that will immediately make promotion more effective. The audit will highlight errors that need to be corrected first.
  • A list of all site errors with recommendations for correction. If you have code editing skills, you can fix the errors yourself using the recommendations.
  • Links to online resources, documents and checklists. Everything you need for a detailed description of errors and verification after they are corrected.
  • The cost and timing of eliminating each error for budget planning. You can order error correction from me or another specialist.
Report in Trello
Video review of the report
Watch a video review of the site audit demo report
If you have any questions, I will always advise you, even after the service has been provided

You may have questions about error correction, algorithms, or notifications from search engines. You can always count on me and ask questions even after cooperation.

Average response time is 30 minutes.

Always in touch

In what cases is an audit needed?

  • You just made a website Young practical projects always contain many errors. Shortcomings hinder progress.
  • The site has existed for a long time, but an SEO audit has never been done An audit will help you understand the state of the site and make promotion more effective.
  • Haven't done an audit for over a year Search engine algorithms and requirements are constantly changing. It is necessary to periodically check whether the site complies with them.
  • After making changes With any changes (design, texts, structure, servers), errors may appear in the code, due to which the investment will not pay off.
  • Independent analysis needed For example, after SEO studios or your in-house specialists who claim that all errors have been eliminated.
  • The site is NOT made using a constructor An SEO audit is necessary for any website: from landing pages to multi-page ones. Exceptions: sites on constructors.
Do you doubt whether your website needs an SEO audit?

Order a free express audit

Mikhail K
  • I'll check the basic optimization.
  • I will check the site for the TOP 10 main problems.
  • I will calculate the cost of a full audit.
  • I will advise you on all issues.

I will answer within 30 minutes.

Mikhail K
My name is Mikhail K, I am a web developer with more than 12 years of experience
  • I have been programming since 2001.
  • I specialize in technical SEO optimization of websites and in this area they are one of the best specialists in Russia.
  • Other developers and SEO studios often contact me, since there are very few technical specialists in the CIS countries.
  • The portfolio includes more than 800 projects.

My rating on Kwork.ru - 5.0 (view profile)

1000
Order completed
100%
Orders delivered on time
66%
Repeat orders
Return Guarantee

By contacting me, you can be sure of the quality of the work.
I guarantee: if I don’t find at least one technical error on the site, I will return the money.

800+ positive feedback

5 from 5 points

Feedback on the service: Audit of technical SEO website optimization + consultation

K
This is not an audit. This is just a ready-made instruction for programmers (if there are any) what needs to be done so that everything is OK! Everything is clear and understandable, none of the progers even squeaked) Of course, they won’t be able to do something, but for this purpose the cost of the work of the performer himself is indicated. We'll definitely come back again! Thank you very much!
Mikhail's avatar on the Kwork resource
Mikhail K
Thanks for your feedback.
Yes, if you have your own programmers, then of course it is better to give them the audit. They can join the board directly in Trello and if something is not clear, then ask there in the comments.
5 from 5 points

Feedback on the service: Semantic layout based on audit results

JuliaMT client avatar
We did end-to-end markings. Michael, professional! He understands what he is doing. The work was completed quickly and efficiently. Pleasant and polite in communication, always in touch, I recommend! Thank you.
Mikhail's avatar on the Kwork resource
Mikhail K
Thank you for your detailed review.
5 from 5 points

Feedback on the service: Audit of site loading speed problems

photo of client Vitaly
I have been interacting with Mikhail for several months, the impressions are only positive.
It all started with ordering a CEO audit. Receiving a detailed PDF file with recommendations. Which, as a guide to action, was printed out by me and took place in a pile of papers on my desk.
Today, our interaction has moved to a fundamentally new level using the TRELLO platform - a tool that allows you to evaluate the process in all areas at once, in real time and on one screen.
I'm happy
Thank you
Mikhail's avatar on the Kwork resource
Mikhail K
Thanks for your feedback!
5 from 5 points

Feedback on the service: Fixing validation errors

Aliga client photo
This is not the first time I have contacted Mikhail to improve and edit the site. Each time the task was completed perfectly; not every specialist manages to eliminate a number of problems in the site code, but Mikhail performed it at the highest level. The abbot recommends this specialist. You will be completely satisfied with the result!
Mikhail's avatar on the Kwork resource
Mikhail K
Thank you ))).
You can find more reviews on Instagram

Cost of a comprehensive 3 in 1 SEO audit

The price depends on the volume of the site. Here is the cost for a small website up to 1000 pages.
  • Technical audit of the site from 20,000 rub.
  • Site loading speed audit 18,000 rub.
  • Semantic layout audit 30,000 rub.
from 68 000 from 48 000
  • Includes 3 audits, including verification of 100+ parameters.
  • Money back guarantee if I don't find even one technical error.

Duration: up to 14 days (usually 10 days, depends on the size of the site).

Answers to questions

There are a number of disadvantages to checking using online services:

  • They do not always provide reliable information.
  • They only find general errors, but do not show an exact list of what needs to be fixed. For example, they may identify a problem with unoptimized images, but will not provide an exact list of those that need to be optimized.
  • Some errors can only be detected by manually checking the code. Only a specialist can do this.
  • They do not provide information about what exactly needs to be fixed first and how much it will cost.

The audit performed by a specialist is more detailed and reliable. Only with such an audit can you begin to eliminate site errors.

There are very few technical SEO specialists in Russia. Therefore, SEO studios often turn to me as a contractor for a technical audit of the site or make it incomplete. It is more profitable for you to contact me directly - the final work will be cheaper and more detailed.

You receive a report with all the instructions in the intuitive Trello program. If you have any questions, you can always contact me and I will answer everything.

The report will allow you to understand the entire scope of work and plan funds. Very often this is the main reason for ordering. I indicate prices for each error. For some, it is impossible to accurately calculate it, as additional parameters influence it. In such cases, I put the cost “from” and “to”. My price may differ from other specialists, but this data will be enough for you to calculate the budget for all work or only for important corrections.

You can use the information in the report to correct errors yourself. You can also easily share the report with your specialist or manager.

A report in Trello will help you monitor the progress of tasks. Cards can be moved to the “in progress” and “done” columns. You can assign a person responsible, a due date, and mark the card with a marker.

After correcting each error, you can check the correctness of the changes. To do this, I indicate on each card online resources for verification (if such resources exist). Or you can order a re-check from me after all the changes have been made.

You can order corrections from me.
I indicate the cost and timing in the report. This information will help you immediately estimate the budget and time for SEO optimization.

Systematic work on the site, including eliminating technical errors, makes SEO promotion more effective.

No changes to a website over a long period of time is not evidence of stability. When information on pages does not change for a long time, search engines consider it outdated. If you work on a website, make changes to it, search engines understand that the resource is not abandoned, it is being developed. This means the information is relevant.

Search engine requirements are changing quickly. Therefore, you may not even know that there are any problems with the site. A comprehensive audit will help:

  • Control the quality of the resource.
  • Identify technical errors.
  • Plan a process to eliminate them.

The audit report shows all errors and the extent of their impact on promotion. You will be able to draw up a work schedule and set a budget for making changes. In total, all audit optimization costs less. You spend your money wisely.

Yes, but in most cases such work resembles patching isolated problems. There is no clear action plan, no reliable order for correcting issues, and no complete budget. Without an audit, more time is also spent finding, discussing, and correcting each problem separately. Because correction costs depend on specialist time, the total cost can increase.

Errors occur on any website, but their impact on promotion can vary greatly. After the analysis I make recommendations. Thanks to this, it is possible to make targeted changes to the site. As a result, you will avoid unnecessary costs and improve your promotion results.

Do you have another question?

Write and I will answer you

Order form

Only a domain is enough for auditing.
Price: from 3800 $
Time: up to 8 days (usually 72 hours)
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