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A technical SEO audit is useful for new websites, sites that struggle in search results and established projects that need a preventive check even when everything appears to work correctly.

Most new web projects contain technical issues that are invisible in the design. More issues can appear as a site grows, receives updates and gains new functionality. Together they can interfere with crawling, indexing and ranking, so they should be found and corrected systematically.

Planning process

Description of service

The audit covers about 100 parameters that affect crawling, indexing and how search engines understand the website. It checks both existing errors and missing technical signals that could improve search visibility.

Examples of parameters that are studied during an audit:

  • Settings for the main site mirror, important redirects and global duplicates of all pages;
  • Errors in HTML code and CSS styles;
  • Checking Robots.txt and Sitemap.xml files;
  • A whole bunch of checks of links on the site - broken, cyclical, redirecting, outgoing, etc.;
  • Important meta tags for website pages;
  • Server response codes and headers, and much more.

This audit does not include a usability test, but I definitely check the site’s adaptability under mobile devices. If it doesn’t exist, then there’s no point in correcting technical errors, because I still need to completely redo the site.

The audit does not include checking the site content and texts, but nevertheless there is a check of tags title and description and h1 headings to search for duplicates and other problems.

Even such items as password strength, virus checking, and search availability are checked. website, etc.

During the internal site audit process, all parameters are checked manually. Perhaps it takes a little more time compared to auditing through automated services, but only manual checking will allow:

  • Find all problems;
  • Understand the criticality of each and what will happen if it is not eliminated;
  • Develop recommendations specifically for your case;
  • Estimate the cost and timing of the fix so you can plan for the fix.

The advantage of this method is its complexity. Technical condition of the site assessed holistically, and not through the prism of individual problems. This allows you to arrange errors in order of priority for their correction. It will be possible to fix it without spending extra budget Only the most important ones, and postponing the correction of others until later.

What will you get

After the audit, you will receive a detailed report in Trello. It consists of cards. Each error is one specific card inside which contains all the information:

  • Detailed description of the error;
  • What needs to be done to fix the problem;
  • The exact or estimated cost of correcting it;
  • Ways to check to make sure there is an error and be able to check it yourself after fixing it.

Each description explains why the problem matters and includes useful references, verification methods and a place to discuss the issue with a specialist.

The report is easy to use and structured in detail.

Check list

How to use the results

Having received a detailed report and the opportunity to consult on each item, you can Immediately begin correcting any errors found.

The information obtained can be used in the following scenarios:

  • View the report and correct it yourself;
  • Give access to the audit to your programmers or an agency that will help with this or that problem;
  • Order the required service from me. The cost and timing will be indicated in the report, sometimes they may vary depending on the features of your site and requirements.

Ideally, the audit results are immediately transmitted to the programmer, who will correct everything. Report it is compiled in accessible language and in such detail that you will immediately understand what’s what.

The audit result will help make the site work even better. It's checking for errors in the code will make it clear what volumes you will have to deal with in the future, how much it will cost it will take money and time.

Frequently Asked Questions

There are technical errors on almost any website. It is recommended to carry out technical audit regularly and/or after global improvements to the site.

Here is my video on this topic

Even if there are no errors noticeable to the naked eye, keep in mind that search engines systems do not look at your site with their eyes. They scan the code and form an opinion about the site exactly according to him.

Chaotic promotion with technical errors is possible, but it takes longer and gives less effective result.

You can promote yourself with advertising, promote yourself on social networks, write useful articles. All this definitely needs to be done, but if at the same time you have a technically optimized website, then all other actions will give greater results for less money. For example, the closer the site is to the top of search results, the cheaper the contextual search engine costs. advertising.

Icon showing the planning process

You can order a site audit for errors on this page.

For an audit, you only need a link to the site.

Please note: the service is not suitable for sites built using website builders. If when creating the site, a visual design editor was used, where you dragged and dropped blocks, set indentations and sizes, then this service is not for you.

Conclusion

SEO quality affects both the future of the project and the budget required to promote it. Technical optimization is the foundation and should be addressed before scaling other promotion activities.

A technical SEO audit cannot guarantee a specific search position because rankings depend on many factors. It does remove avoidable technical risks and provides a clear optimization plan.

Use the form below to order the audit.

Order form

Only a domain is enough for auditing.
Price: from 1600 $
Time: up to 4 days (usually 49 hours)
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